They rejected a second contract from Oldsmobile in 1903, to retool their plant to manufacture engines for the Ford Motor Company, which would be in debt to the brothers. Olds' company, Oldsmobile upon which they built a solid reputation for quality and service. In 1902, the brothers won a contract to produce transmissions for Ransom E. Henry offered the Dodge brothers a 10% share in his new company in return for $10,000 worth of goods ($325,720 in 2021 dollars ). Henry Ford selected the Dodge brothers to supply a wide range of components for his original Model A (1903–04) comprising the entire chassis: Ford needed to add only the body and wheels to finish the cars. Chief among them were the established Olds Motor Vehicle Company and the new Ford Motor Company. Horace and John Dodge founded the Dodge Brothers Company in Detroit in 1900, and quickly found work manufacturing precision engine and chassis components for the city's growing number of automobile firms. Subsequently, another merger occurred on Janubetween FCA and the PSA Group (Stellantis), making the Dutch-domiciled automaker the second largest in Europe, after Volkswagen. and the Chrysler Group into the corporate structure of Fiat Chrysler Automobiles.
Later that year, the Chrysler Group was renamed FCA US LLC, coinciding with the merger of Fiat S.p.A. Dodge announced that the Viper was to be an SRT product, and Ram a standalone marque.
In 2011, Dodge and its sub-brands, Dodge Ram and Dodge Viper, were separated. The Dodge brand endured multiple ownership changes at Chrysler from 1998 to 2009, including its merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout by the United States government, and its subsequent Chapter 11 bankruptcy and acquisition by Fiat. During the 1990s the Dodge Stratus found many buyers along with the larger Dodge Intrepid. The K platform and its derivatives are credited with reviving Chrysler's business in the 1980s. The 1973 oil embargo caused American " gas guzzler" sales to slump, prompting Chrysler to develop the Dodge Aries K platform compact and midsize cars for the 1981 model year. in 1925 before being sold to Chrysler in 1928.ĭodge mainstay vehicles were trucks and full-sized passenger cars through the 1970s, though it also built compact cars such as the 1963–76 Dart and midsize cars such as the "B-Body" Coronet and Charger from 1965–78. Their company was sold by their families to Dillon, Read & Co. Horace died in December of the same year, perhaps weakened by the Spanish flu, though the cause of death was cirrhosis of the liver. John Dodge died from the Spanish flu in January 1920, having lungs weakened by tuberculosis 20 years earlier. The factory located in Hamtramck, Michigan was the Dodge main factory from 1910 until it closed in January 1980. They began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.įounded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies to Detroit-based automakers like Ford.
Timothy Kuniskis, president and CEO of Dodge brand ĭodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan.
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